R&D Lab for Theater’s Rising Stars Launches In Berkeley

on Monday, Apr. 9th

In keeping with the San Francisco Bay Area’s thriving startup culture, one of the region’s renowned theaters is launching a creative lab that will fuel 13 productions and promote collaboration among the notable local, national, and international artists selected to working intensively in a dramaturgical summer camp of sorts in Berkeley.

Berkeley Repertory Theatre, which in recent years has originated several Broadway hits, today announced The Ground Floor, an “incubator” space that will convene directors, writers, and composers for four weeks as they refine in-progress productions. The lab is meant to encourage cross-pollination among the artists, who will live, eat, and work together in shared space during their time in Berkeley.

The Rep is remodeling a West Berkeley warehouse that will house the lab. Madeleine Oldham will be The Ground Floor’s director, and its inaugural class includes boldface names like Danny Hoch and Lynn Nottage. Both will be working on The Food Project, one of the lab’s most compelling selections, which will immerse participants in the Bay Area’s culinary culture and engender “a sweeping cycle of short scripts that explore our intricate relationship with what we eat,” according to the Rep.

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Tribeca’s Storyscapes Returns For An Epic Second Year

The Tribeca Film Festival leapt into the vanguard of transmedia art last year with the inaugural edition of Storyscapes, an event led by TriBeCa’s Director of Digital Initiatives Ingrid Kopp.

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Simple Machine Announces Micro-Festival Grants

We’ve been keeping up with Simple Machine, the independent film curation tool for festival and art house programmers, since running across their booth at South By Southwest last year.

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Transmedia Beat: Bernie Su’s “Emma Approved” Monetization Secrets

Disclosure: I’m one of the organizers of Transmedia LA, so take any excessive positivity with a grain of salt.

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First Ever Crappy Awards Target SF’s Tech Industry

Inspired by the sly tradition of the Razzie Awards, which commemorate the worst of Hollywood, San Francisco fair housing advocates are kicking off “The Crappy Awards” tonight in the city’s art’s district.

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Image Disruptor: Flag Looks To Upend Photo Printing Through The Magic of Free

Flag, a photo printing start-up that is holding a barnstorming 14-day Kickstarter campaign right now, turned up on my radar this week thanks to John Gruber’s Daring Fireball.

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