“What Are You Listening To?” Goes Viral

One simple question led to worldwide spinoffs.

Tyler Cullen, a guy with a video camera and focus, went out to the streets of New York City and asked people a direct, and simple, question: what are you listening to? Surprisingly, lots of people stopped and shared, even when they were hesitant and shy. One girl, for example, awkwardly answered while chuckling and avoiding the camera, “Kanye West, ‘Blame Game,’ It’s really embarrassing.”

Cullen’s video went viral and people around the world started creating their own versions. Check out the rest of the videos here.