Beyonce Joins “Let’s Move!” Campaign With Fitness Flash Mob Music Video

on Thursday, Apr. 28th

Beyonce has always inspired people with her dance moves. There are people who do the “Single Ladies” dance as a daily exercise routine. Now, the singing sensation has made these intentions explicit, with her new music video “Move Your Body” – aimed at taking up Michelle Obama’s “Let’s Move!” campaign and encouraging American kids to be active.

The video is a re-make of her song, “Get Me Bodied.” In the new video, Beyonce leads a cafeteria full of middle school students in a dance exercise routine – jumping off tables and biting into apples at the end. And she still looks as classy as can be.

In African American and Hispanic communities today, 40 percent of children are obese, according to Let’s Move. It will be interesting to see if Beyonce’s presence in the movement will make an impact on changing these numbers. What do you think?

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Tribeca’s Storyscapes Returns For An Epic Second Year

The Tribeca Film Festival leapt into the vanguard of transmedia art last year with the inaugural edition of Storyscapes, an event led by TriBeCa’s Director of Digital Initiatives Ingrid Kopp.

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Simple Machine Announces Micro-Festival Grants

We’ve been keeping up with Simple Machine, the independent film curation tool for festival and art house programmers, since running across their booth at South By Southwest last year.

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Transmedia Beat: Bernie Su’s “Emma Approved” Monetization Secrets

Disclosure: I’m one of the organizers of Transmedia LA, so take any excessive positivity with a grain of salt.

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First Ever Crappy Awards Target SF’s Tech Industry

Inspired by the sly tradition of the Razzie Awards, which commemorate the worst of Hollywood, San Francisco fair housing advocates are kicking off “The Crappy Awards” tonight in the city’s art’s district.

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Image Disruptor: Flag Looks To Upend Photo Printing Through The Magic of Free

Flag, a photo printing start-up that is holding a barnstorming 14-day Kickstarter campaign right now, turned up on my radar this week thanks to John Gruber’s Daring Fireball.

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